Application week for the April risk free trial starts on Friday 28th – 16 days and counting 🙂

 

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On Saturday I took my boys to the cinema to see ‘Escape From Planet Earth’.

 

It’s a new animated kids film.

 

Pretty good, if you’ve got kids that need amusing.

 

Not as good as the Lego Movie – which I’ll get to next week.

 

In one scene the main character Scorch Supernova is explaining to his brother Gary that he can’t delay his planned mission to the Dark Planet (Earth) as he’s already arranged sponsorship with ‘Dark Planet Cola’.

 

Gary takes a look at the packaging and realises that it’s 800% sugar.

 

“That’s why it’s good for kids” replies Scorch.

 

It’s obviously a joke, but there is a lot of utter shite that’s marketed to kids that isn’t much better than that.

 

It never cease to amaze us what is allowable in food marketing.

 

Clever phraseology often means that food marketers can make technically accurate, but massively misleading statements that can make us think that certain food is good for kids (and adults).

 

Breakfast is the worst.

 

Sugar based cereals are absolutely terrible to give to kids.

 

A balanced diet with a mixture of healthy fats, naturals carbs and proteins is the best thing for anyone, kids especially.

 

Fortifying (spraying) a sugar based cereal with vitamins which won’t last and making claims of fibre levels that were true at some point (most will have denatured / died before it gets to the bowl) doesn’t actually make it healthy.

 

It’s still a lot of sugar and other crap.

 

Ditto ‘breakfast bars’.

 

And stuff that claims to be ‘one of your five a day’ can still be full of absolute garbage that won’t do anyone any favours.

 

Fast food ads that show happy, healthy looking children fail to mention that less than 1% of kids’ meals combinations at the main fast food restaurants meet nutrition standards recommended by experts.

 

You get the point.

 

In general, but particularly for the kids, being aware of how this low quality, high profit margin rubbish is marketed as being healthy is a great skill to develop.

 

Stick to single ingredients real foods as much as possible, with a good mixture (about a third of each) of natural carbs, healthy fats and protein is good for us all – especially kids.

 

Tomorrow we’ll cover a big change in the way people see food that they often make when they start working with us – see you then 🙂

 

Much love,

 

Jon ‘Sugar and spice’ Hall and Matt ‘All things nice’ Nicholson

 

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Jon Hall
Jon Hall

When not helping people to transform their lives and bodies, Jon can usually be found either playing with his kids or taxi-ing them around. If you'd like to find out more about what we do at RISE then enter your details in the box to the right or bottom of this page or at myrise.co.uk - this is the same way every single one of the hundreds who've described this as "one of the best decisions I've ever made" took their first step.