Before we start, we taking applications for February.


As we mentioned before, January was our last reduced price trial.


We’re full at Macc and will only have as many spaces available next month from people who’ve completed their journey with us and moved on.


At Buxton we still have a few spaces but they’re going fast.


So, if you want to try us out and find out how you can be our next success story and get the insane, life changing transformations our members get, then you can apply for a place at our next briefing meetings at the end of the month where we run through what we do and what it all entails.


You can decide from there if you’d like to apply for one of the available memberships.


As always, there’s no tie-in / contract and a full money back guarantee – so what do you have to lose?


You, or a friend, can apply for a place at





If we could point out one day when the modern obesity epidemic started it would be 14th January 1977.


I should really have written this on Tuesday to mark the 37th anniversary.


Oh well.


It was on this date, in Room 457 of the Dirksen Senate Office Building in Washington D.C. that US Senator George McGovern held a press conference to announce the results of the release of the new report ‘The Dietary Goals for the United States’.


The result of a 9 year committee investigation into ‘Nutrition and Human Needs’ this report was instrumental in the change in focus in the western world of what was considered a ‘healthy diet’.


The key changes were the recommendation of reducing dietary fat intake and increasing carbohydrate.


And a continue focus on the ‘calories in vs. calories out’ model that had been the western approach over the preceding few years.


Over the next decade or so these guidelines were fully adopted by most western societies.


Their health service started basing their advice and guidelines on them.


The food manufacturers started pumping out a myriad of ‘low fat’ alternatives of food.


And the world’s waistlines exploded.


And heart disease, cancer and diabetes sky rocketed.


In the last few years, the ‘balanced diet’ approach we recommend (eating real foods in the proportions that took us from monkeys to space travel) has come back ‘in fashion’.


Some western governments are changing their guidelines back to this approach (Sweden was a big one last year).


But it never went away.


The ‘evidence’ for dietary fat being the cause of all our ills was never as conclusive as was made out.


I don’t want to bore you with pages of history, but here’s a few examples of why the ‘evidence’ for this approach was never ‘all that’.


The ‘Mediterranean diet’ experiments that suggested that high carb and low fat diets were poorly structured at best.


Ancel Key’s famous 1958 ‘7 countries’ experiment was the first to suggest this diet was good.


Shame he picked the 7 countries he knew would prove his hypothesis rather than doing a random sample.


And that if you do pick 7 countries at random it shows zero correlation or even the opposite.


And that they weren’t whole countries studied, but individual communities (such as a small Sicilian fishing village) within those countries.


It’s also a shame that the hypothesis of dietary fat elevating blood cholesterol, which in turn would cause heart problems was never proved.


When the development of statins showed they lowered blood cholesterol and lowered risk of heart problems, it was hypothesised that heart problems were caused by elevated blood cholesterol.


No proof like, but they thought “Let’s get the word out and start saving lives and the proof will follow”.


It never did.


And the more progressive thinking nowadays is linking heart problems more to cellular inflammation.


Which is caused, in many cases, by super high carb diets.


Who’d have thunk it?


And it’s a shame also that the ‘Changing American Diet’ story which was a key argument of the report wasn’t particularly accurate either.


Comparisons of the diets of the 60s and 70s were compared with ‘Food Disappearance Tables’ from the early part of the century.


And the conclusion was drawn that we were eating more meat, dairy and fat in general than ever before.


And less grains, cereals and the like.


Which was nonsense – they’d neglected to factor in that much of the meat and dairy consumption of the early part of the century wouldn’t have been documented in ‘Food Disappearance Tables’.


Because it was distributed more directly from local producers to consumers.


Like buying a cow off a local farmer.


Unlike grain based products which had to go through a manufacturing processes and were, therefore, more easily trackable.


So the ‘Changing American Diet’ story was the wrong way around.


We weren’t consuming more fat and less carbs than ever before, but the exact opposite.


So, the new advice to further increase carbohydrate levels and reduce protein and healthy fats had very predictable consequences.


Ones we’re feeling now.


And coupled with the calorie focus – which essentially says it doesn’t matter what you eat if you don’t eat too much – the nation’s diet became progressively worse.


And here we are.


Fatter and less healthy than at any point in history.


Bringing up the first generation that is predicted to live less long than their parents.


So, if ever you doubt that you’re doing the right thing with your food choices, ask yourself this question:


Which makes more sense: Eating in the way that generally kept us healthy for millions of years.


Or eating the way that has caused our health to plummet over the last 37 years.


Much love,


Jon ‘Caveman’ Hall and Matt ‘Monkey’ Nicholson


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Jon Hall
Jon Hall

When not helping people to transform their lives and bodies, Jon can usually be found either playing with his kids or taxi-ing them around. If you'd like to find out more about what we do at RISE then enter your details in the box to the right or bottom of this page or at - this is the same way every single one of the hundreds who've described this as "one of the best decisions I've ever made" took their first step.