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Another incident referenced in the song ‘We didn’t start the fire’ is what is often referred to as the ‘Profumo affair’.

A scandal which began in 1961 with politician and Secretary of State for War John Profumo having an extra marital affair with 19 year old Christine Keeler.

The majority of the issue arose from Keeler also having a relationship with Yevgeny Ivanov (the senior naval attaché at the Soviet Embassy) and Profumo’s lying in Parliament when questioned about the situation.

Interestingly, Wikipedia describes this ‘lying’ as “at that time was an unforgivable offence in British politics”.

I believe it’s OK, if not encouraged, nowadays.

Anyway, Christine Keeler (and her friend Mandy Rice-Davies) was widely described in the press as a “call-girl”.

Meaning prostitute.

Having just read up on it, it seems she wasn’t.

She worked as a topless dancer, but the relationship with Profumo (and others) was just that, rather than a business transaction.

Even thought I was born nearly 20 years after this occurred, I still have memories of it being referenced.

And the term “call girl” stuck in my mind.

Sounds relatively classy and pleasant, doesn’t it?

Especially in comparison to the opposite equivalent of “rent boy”.

Which sounds much more derogatory to all involved.

A prime example of the words we use being powerful for creating a vision of how we see things.

We describe what we’re doing eating wise as a “diet”………

As “cutting out” certain foods………

Even as “being good” (when we’ve got this side of ourselves that we like to describe as “naughty”)……..

Then that frames how we see said eating.

And how likely we are to do it.

Over time.

It sounds like something we don’t want to do.

So we won’t.

Describe it as something we do want to do……..

And it sounds much more appealing.

“Eating in a way that makes me feel better”.

“Giving my body what it needs to look and perform like I’d like to”.

Just words, sure.

But remember that our words drive our thoughts which drive our actions, behaviours and results.

Changing those words can be a relatively easy way to help change what comes out of the other end.

Much love,

Jon ‘Prfumo’ Hall

Jon Hall
Jon Hall

When not helping people to transform their lives and bodies, Jon can usually be found either playing with his kids or taxi-ing them around. If you'd like to find out more about what we do at RISE then enter your details in the box to the right or bottom of this page or at myrise.co.uk - this is the same way every single one of the hundreds who've described this as "one of the best decisions I've ever made" took their first step.