Emily is one of our recently returned ninjas.
Left about year ago for various reasons.
Tried “doing it herself.”
Didn’t quite work out.
She’s back in the fold and back on it now!
Welcomed with open arms, as returning members always are.
#### If you’re an ex-member and haven’t made the progress you’d like since you’d left, we’d love to see you back ####
Anyway, this blog is about a series of texts Emily received the other day.
She was texting someone about a car.
Made an error with typing the number.
And got hold of a random guy from London.
Who started trying to chat her up, invite her round, etc.
Then ‘upped his game’ by sending pictures of, how shall we put this, him in all his glory.
This is what’s known as ‘interruption marketing’.
Unsolicited sending of information.
It’s what most FitPros do.
Adding you to their private Facebook groups without your permission.
Sending you event invites to things you’ve never expressed any level of interest in.
Adding you as a friend even though you’ve had no degree of contact.
PMing you with details of their latest ‘opportunity’, the latest ‘cleanse’ or whatever else they’ll come up with next.
The same copy and paste message they were provided with at their latest one day multi-level marketing seminar that has instantly made them an expert in nutrition.
Posting in ‘local’ Facebook groups.
Those FaceBay / Buy it – Sell it – Swap it ones take a right pounding from some of our ‘competition’ don’t they?
Find your email address from somewhere and sending you salesy info without your consent.
The opposite is ‘permission marketing’.
It’s what we do.
If you’re reading this on an email it because you’ve been to our website and entered your email to receive info from us.
And every email has an unsubscribe link in if you don’t want to carry on receiving them (it’s at the bottom of this email).
If you’re reading this on our website, it’s because you’ve chosen to follow a link from somewhere else.
It’s 95% useful (and, hopefully, entertaining) information and ideas that you can use to help you on your journey of change.
With just a casual mention of what to do for those who want to find out more about how we help people make huge and lasting changes whilst having fun with like minded people in an intimidation free atmosphere.
It’s click this link BTW – myrise.co.uk/briefing-meeting
You know why most FitPros favour ‘interruption marketing’?
Despite encouraging you to invest in yourself, they are unwilling to do the same with their business.
They get their ‘knowledge’ from YouTube.
They try and figure everything out for themselves rather than work with expert coaches.
They constantly jump to the ‘next big thing’.
Changing what they offer every few months rather than having a core central set of beliefs and approaches that can be tweaked and refined over time.
And they spam the hell out of everyone they know in the hope they’ll get some business.
I’ll be honest, I partly wanted to do this email to see what it did to the open rate.
And to encourage a few unsubscribes from the more easily offended on the list.
It’s an occasional tactic we use to make sure that those that make it as far as joining us are like-minded, fun loving folk.
Bottom of the email remember 😉
So, now you know.
Next time a FitPro does the equivalent of sending you ‘D!(k pics’, you know what’s going on.
Despite recommending it to you, they don’t really believe in investing in yourself.
Nor paying an expert coach to teach them how to do things properly and guide them along the way.
Jon ‘Private Eye’ Hall and Matt ‘Richard’ Nicholson