The other weekend when we had the RISE night out in Manchester, I happened to bump into an old friend (co-incidentally the one that introduced me to my girlfriend Alex, through his girlfriend who sat next to her at work).
He mentioned he’d just joined a new gym in Manchester that was £20 a month and wondered out loud how they can offer it so cheap.
I’ve had this conversation with lots of people before as people often (and rightly so) ask why we cost more than a gym.
My answer surprised him.
Any guesses why it is?
It’s because most of the members never go.
I used to managed a 2,500 member branch of Fitness First in Sheffield when I was 27.
As with most gyms, only about 20% of those members used the club regularly.
And only about 5% achieved real, lasting results (ie: losing and keeping off the weight, getting fitter, healthier, etc).
This meant that the other 80% were, essentially subbing the 20% who did use it regularly.
Imagine if all 2,500 members tried to use the club regularly.
It would be carnage.
If the club limited itself to the number of members it could actually support, it would have to charge 5 times as much to those people.
I’d often joked with members when they became annoyed at all these extra people ‘appearing’ in January, that they should be thankful that these people were covering 80% of their membership for them 😉
The main reason that we have to charge a little more at RISE than at a gym is that our business model is built on all members coming 3 or more times per week.
And so, we can only have a fraction of the members a gym can.
But those members we do have get a miles better service and miles better results.
Every wondered why the local gym or big chain only advertises on price?
You know – ‘offers’ and ‘discounts’ to get you to join.
It’s usually because they have little results to show.
They can’t compete on results and don’t intend to.
At RISE we compete on results.
No one (and we truly believe this) can hold a candle to our huge success rates and amazing life and body transformations.
We’re very much for busy men and women who are finally serious about becoming what they always wanted to be.
Those who are fed up of ‘saving a few pounds’ but achieving nothing.
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Speaking of which, anyone who is reading this who wants to try us out, but hasn’t already is running out of time.
We expect the Macclesfield club to be full by the end of the year.
And Buxton shortly after that.
And then it will become a ‘one out – one in’ setup.
This isn’t a ‘scarcity’ sales tactic.
It’s true – we’ll top out somewhere between 120 and 150 members as that’s all the system can support and was ever meant to support.
And we’ll be moving to referral only – to make sure that the new person coming in is as good a fit as the one that’s left.
And we’ll be keeping the ‘application only’ system we set up a few months ago.
It’s working really well for us.
We don’t get time-wasters and tyre-kickers anymore.
Just those who are serious about making the changes they’ve always wanted.
So – if you are serious about finally making those changes, you’ve got a few chances left.
The next 28 Day Body Transformation starts a week on Saturday and the free briefing meeting are next Monday and Tuesday.
It’s a no pressure, no salesy stuff, friendly chat over a coffee – your chance to find out more and decide if we’re a good fit for each other.
You can apply for a place here.
If you’ve already filled in the application form and want to request a place on the meeting, email me at jon@myrise.co.uk with “I’m ready to change my life Jon” 🙂
Much love,
Jon “Cheapest and Best never go in the same sentance” Hall
