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Barely a day goes past nowadays with some sort of new ‘weight loss’ product appearing on Facebook.
Either in an ad or being shared by someone who’s used it and lost some weight.
Often accompanied by quotes such as “I can’t believe it, I’ve lost 10lbs in two weeks”.
Which on the face of it sounds amazing.
What has this product done to create such great progress?
The answer, sadly, if usually somewhere between “little” and “nothing”.
Every large scale, peer reviewed study ever…………
Has shown that, when calorie matched…………
There is little to no difference between different eating approaches, training methods, supplements, products, etc.
Sure, there is more to it than calories.
We know this.
Weight loss and gain is multi-factorial.
But successful, long term weight loss comes when people find a way that enables them to create an average calorie deficit that works for them.
For whatever reason – logistical, hormonal, personal preference or anything else.
What happens when people lose loads of weight with a ‘magic supplement’…………
Is that they are excited and enthused about this latest approach.
Motivated.
And, intentionally or not, they create a calorie deficit.
They work out a bit more.
Or just become more active.
They eat ‘better’ in some way.
Make some substitutions.
Be more conscious of portion size.
If the weight loss is dramatic, they’ve just made a big calorie deficit.
# That and in many cases a proportion of the initial weight loss will be retained water and, maybe, muscle mass ######
So what they are, essentially, saying is “I couldn’t believe it – I went into a massive calorie deficit and I lost loads of weight”
But that wouldn’t help sell their product would it?
Much love,
Jon ‘BoomBod’ Hall and Matt ‘Raspberry Ketones’ Nicholson
P.S. Yesterday’s middle names were the names of Popes in the 700s. Obviously! 😉
P.P.S. Check myrise.co.uk/briefing-meeting if you’re tired of wasting your money and want something that, time and time again, has helped people make big but maintainable changes in their lives and achieve amazing results.
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RISE Macclesfield – myrise.co.uk
High fives and changing lives
Enter your details at myrise.co.uk for more information about what we do.
Or check out our monthly find-out-more meeting if you want to learn more about our free ’20lbs weight loss in 8 weeks’ and ‘Beach Body’ challenges –> myrise.co.uk/briefing-meeting