I came back from Holiday a few days ago to see that I’d been tagged in a post.

Originally from a fellow Fitness Professional, that I don’t personally know, looking for advice on generating more business.

As, like most FitPros, they don’t currently have enough.

They were looking for free ways to generate new clients.

Because, as the blog title says, “I don’t have any spare money to shell out for advertising”.

And, I get that.

But, for me, advertising is the very last thing I would stop spending money on.

It’s not an expense.

It’s an investment.

Not spending it would, at best, be a short-term saving.

A false economy.

With less members coming in to replace those that move on over time, the turn-over of the business would shrink.

Advertising is spending money to make money.

Like exercise is spending energy to make energy.

Not exercising because we’re low in energy is a false economy.

I get it in both cases.

It can be hard to spend money or energy when you don’t feel like there’s any left (it’s www.myrise.co.uk/apply for actual help and support at those difficult moments rather than just being left to your own devices).

But remembering that both are an investment in more later on………

And that the times that it feels hardest to spend either is actually the most beneficial time………

Is powerful!

Much love,

Jon ‘Don’t Stop Wiggle Wiggle’ Hall


RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!

Jon Hall
Jon Hall

When not helping people to transform their lives and bodies, Jon can usually be found either playing with his kids or taxi-ing them around. If you'd like to find out more about what we do at RISE then enter your details in the box to the right or bottom of this page or at myrise.co.uk - this is the same way every single one of the hundreds who've described this as "one of the best decisions I've ever made" took their first step.