You may have read that my eldest son set up his own online clothing brand a few weeks ago.
I was talking to him about it the other day and asking what he’d been doing recently to push it as I’d noticed that sales had slowed down.
“I’ve been thinking about it” he replied.
“I don’t think it’s a good time to be starting this”.
I asked him why and he explained that he has a lot on with school and other commitments.
Which I get.
But, as I explained to him, none of those things mean he has to completely stop.
Posting on the social media profiles can take seconds.
Not doing that is not a “busyness” issue.
It’s just a choice.
Since he’d last done anything, he’d have spent several hours on his X-Box or phone.
Which is fine
But there was clearly time there to do more than he did.
It’s human nature to start telling ourselves that it’s not a good time to do something.
I know this from 20 years of helping people with that.
But, as I explained to him, there’s never a good time.
There’s always stuff on.
We’ll always be busy.
As one thing stops, something else will take its place.
And I completely get that we can be too busy to do some things.
We can be too busy to fit in several workouts in a week and eat like a professional athlete.
But that doesn’t mean we couldn’t have done any exercise whatsoever and made some different food choices that don’t take any additional time.
Being busy can never, ever be a reason for eating more food than we have to.
In 10,080 minutes in a week, I’d genuinely be flabbergasted if we didn’t have time to do a single social media post or a 5-minute body weight workout.
We can never be “too busy” or “it not be a good time” to stop eating sooner.
What stops us doing that is that we tell ourselves that that, in itself, it’s not worth doing.
But, those little things all add up.
And, perhaps more importantly, just doing something makes doing more than that considerably more likely.
We’re way more likely to do more social media posts for the rest of this week if we do one today.
We’re way more likely to do some other exercise in the rest of the week if we do whatever exercise we can fit in today.
Telling ourselves things like “It’s not a good time”, “That’s not worth doing” or “I’m all or nothing”……….
Just disempowers us.
Doing what we can under the circumstances…………
For suboptimal, but done, forward progress………….
Will always beat that theoretically better, but not done option.
Much love,
Jon ‘Good 4 u’ Hall
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