Yesterday, I mentioned that one of the things that I would do as an in-club Personal Trainer is walk the floor talking to members.
I started out as an in-club Personal Trainer for 3 years at a Fitness First in Sheffield over 20 years ago.
Moved into management for a few years then came back to in-club PT at a club in Macclesfield for two and half years before I set up RISE.
In the years that I was at both clubs, many other PTs came and went.
There were some other longer-term successes, but the majority were gone within weeks or months.
Basically because they didn’t have enough clients.
In both my time working in both clubs (and, obviously, during my time as an Area Manager recruiting and training other Personal Trainers), others would often ask me how I always had enough clients / what they needed to do to get enough clients.
And the answer was simple.
I just spoke to enough people.
I would spend hours each week walking the floor and talking to members.
Getting to know people.
Offering some free advice and direction.
Letting it be known that I was there if people needed me.
Maybe giving them my business card.
Possibly booking them in for a first session if the conversation went that way.
It was just simple maths.
I knew that if 1 in 10 people I spoke to became a client, I needed to speak to 10 times as many people as I needed clients.
If it was 1 in 100, I needed to speak to 100 times as many people as I needed clients.
To me, getting enough clients came not from the odd occasional big thing that I did.
But from the little things done every single day.
Staying for another hour after my last client when part of me fancied going home.
Getting in earlier than I needed to to walk the floor and talk to people.
Little things done every day.
Like the majority of our success comes from.
A bit of quick weight loss from something more “aggressive” in January has its place.
But it’s the thousands of marginally better little decisions that we make across a 365 days of the year that add up.
The workouts we made when we didn’t feel like it.
The slightly better food choices that seemed relatively innocuous by themselves.
The decisions to put what’s left back in the fridge rather than finishing it off.
The different choices we made whilst food shopping.
The different drinks we chose.
Big things have their place (a big step in the right direction, and one that many have described as “one of the best things I’ve ever done”, would be to try out our programme via www.myrise.co.uk/apply)
But never forget that it’s little things done frequently that add up to the majority of our success.
Much love,
Jon ‘Like an Egyptian’ Hall
——————————————————————-
RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!
