I had an interesting exchange in messages with my eldest son the other day.
He messaged asking if I could transfer £20 into his bank account for something that he wanted to buy.
He has a weekend job and has been doing a few other money earners so I asked “Where’s all that money you’ve earned recently?”
He explained that it was in his room.
And he was keeping the cash rather than putting it in his bank account to stop him spending it.
And that he’d give me £20 cash next time he saw me.
Which initially surprised me.
Because, when I was his age, I would put money in the bank to stop me spending it.
The exact opposite.
But the world has changed.
Just waving our phone at something is an incredibly easy way to spend money.
To overspend money.
A couple of generations ago we’d have had our pay in cash, divide it up over the things that it needed to go on and put it to one side.
Not impossible to overspend, but definitely more difficult.
It’s never being easier to overspend.
Both in cash and in calories.
High calorie density food is more readily available and cheaper than any point in history.
Much of it finely ‘engineered’ to be as hyperpalatable and ‘moorish’ as possible.
We’re not playing the same game in terms of finance or food management as our grandparents did.
There are new ‘rules’.
But, as in sport, when the rules change…….
We can either learn to play by the new rules……..
Or we can lose (you’re way more likely to ‘win’ with our support – www.myrise.co.uk/apply) .
We can recognise that, whilst the availability of food has changed……..
Our knowledge about it has never been greater.
The relevant information about what we eat being on the package of every food we ever buy…….
Or a short web search away.
We can remember that, amongst all those options, there will be many that allows to eat in a way that works towards our goals.
And that there will be many that are equally enjoyable, accessible, quick to prepare or cost the same.
The game has changed.
But, like my eldest keeping his cash at home, we can find a way to make that work for us.
Jon ‘Wheeler’ Hall
RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!