You may be aware that I’ve written a blog everyday for a decade now.
This one is blog 2,848 (it was weekdays only for the first several years).
——— Note to self: Need to do a blog about doing 3,000 blogs next May as I completely missed the 2,500 point ———-
I don’t give it all that much thought, but it’s actually pretty cool that I’ve done that.
I only know a couple of other people have written that many blogs.
Other FitPros sometimes ask me about them.
Primarily, if they’re worthwhile.
As in, have they generated enough new members and ensuing revenue to have been worth the thousands of hours that will have gone into it.
They’ll usually point out that they tried blogging for a little while, but didn’t think it was worthwhile.
When I ask how many blogs they did, the answer is nearly always between 1 and 3.
From which they got zero or one sales.
Which is potentially a better hit rate than I’ve got (from a sales only perspective).
I definitely haven’t had anywhere near 800 sales from blogs.
It’s really hard to assess the full value and benefit of these.
But I do know how many people tell me they find them beneficial.
People who will never join, people who are joining and people who are already members tell me this.
It would have only taken one extra person per month to join and one extra person to not leave because of the value they get from the blogs for them to have been an absolute game changer for the business over the last decade.
If I’d have been an average of two members down per month for 120 months……..
Well, let’s just say we wouldn’t have got to 120 months.
It’s sometimes hard to feel the benefit of something when the results you desire isn’t massively changing (we’ve had give or take the same number of members for approaching nine of those years now).
And it can be easy to get discouraged in such situations.
If we’re exercising regularly and making efforts with our eating………
But not losing weight……..
It can be easy to forget that we were gaining weight before.
To miss that the advantage of what we’re doing is standing still rather than going backwards.
It can be frustrating when our fitness doesn’t feel like it’s improving………
When we can’t see what would have happened to it (it would’ve gone backwards) if we hadn’t been exercising.
I think we all agree that if we were making less good food choices and exercising less……….
Then we’d get worse results.
Sure, it’s good to look at how we can tweak and refine to improve our results.
But stopping completely to then slide backwards can never make as much sense as doing what we can to stand still.
Much love,
Jon ‘Preston’ Hall
P.S. Forward progress on our programme isn’t linear. It’s not always easy. It can be three steps forward, one back, stand still, two steps forward, etc. But that’s better than one step forward, two step back that happens to most. Check www.myrise.co.uk/apply if you’re ready to change that!
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RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!
