My youngest son was doing his reading the other day.
In the car on the way to school with my wife as I drove.
Sub-optimal parenting, I know!
He got stuck on one word.
And, as he does, kept repeating the words before it to, I presume, try and help him decipher that next word.
“Just one…… just one…….. just one……. just one…….” he kept saying.
“Cornetto?” I offered.
“It costs 50p?”
From the early 90s Walls Cornetto advert with the Gondola?
Or, at least, the playground re-dub kids in my school (and, I assume, others) used to sing.
Doesn’t cost 50p for an ice cream any more does it?
A cornetto at an ice cream van is around £2 now.
There’s a farm shop on my school run that sells the most amazing ice creams.
But they cost a fiver.
But that’s life, isn’t it?
Inflation for the first example.
And just a different, better version of what is, on the face of it, the same thing, for the latter.
Much like what we do.
We get it costs more than a budget gym does.
But it’s not the same thing.
If anything, budget gyms have got cheaper over the years.
As they get bigger and people continue to join but not actually use them.
And the higher priced end of the fitness industry has really evolved.
There’s a gym only a few miles from Macc that’s £255 a month.
No coaching, support, etc – just a gym.
But a really nice one.
There’s a 1:1 PT Studio nearby that’s at least a grand a month.
They are what they are.
Whilst kinda the same as the big box budget gym, they’re not really.
Like the super nice, hand made ice cream from a farm shop isn’t exactly the same as a cornetto.
You get what you pay for.
I actually think that our membership is phenomenal value.
Closer in price to a budget gym.
But closer in terms of support, results, etc to a high end 1:1 PT Studio.
If anything, I’d put our results compared to people’s starting position up against anyone’s (getting someone who’s already in pretty good shape in really good shape is actually pretty easy).
Things are only expensive if we don’t feel the value we’re getting from them is worth the investment.
A £12.50 a month gym membership that we get less than no results from is expensive.
If you’re already a member with us and getting value from what we do, that’s amazing.
If you don’t quite feel you’re getting sufficient value, then talk to us and let’s get you getting sufficient value (that’s what you want, not even less results).
And, if you’re not already a member and are tired of wasting money on the cheapest options and are ready to invest the cost of a take out coffee (or two thirds of the cost of a pint or half the cost of a glass of wine) per day in actually making some lasting changes, then this is where you’ll find that –> www.myrise.co.uk/apply)
Much love,
Jon ‘And a bag of grapes’ Hall
P.S. I’m going to cover on Sunday how, in reality, “getting full value”, isn’t actually a thing!
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RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!
