I’ve mentioned before about some of the conversations I have with fellow Fitness Professionals.
Both in person and online.
Sometimes asking me what’s working well at RISE.
One thing I’ve been asked about many times over the years is Facebook ads.
Because I’ve ran them pretty much every day for over a decade straight now.
—– As always, don’t listen to the business owner that mocks paid advertising when they don’t have enough business —–
And often, when talking about Facebook ads people will tell me “I’ve tried them and it didn’t work”.
Straightaway there’s an indicator there as to what’s happened and what went wrong.
“Tried”
To “make an attempt or effort to do something”
It’s a bit vague isn’t it.
Two people’s versions of trying something could look massively different.
What they need to do is not “try” Facebook ads.
But “test” them.
Do something for a set period of time, with a specific process and a measurable outcome.
Maybe then adjust some of the variables based on the results of that test.
And it’s the same with any approach to anything.
Just “trying it” is pretty vague.
We’ll probably just be left with how we “feel” it’s going.
And how we “feel” things are going will usually tell us “not great”.
So, rather than trying planning our food ahead for the coming weekend month, maybe we should test it.
Rather than trying to eat better, we could test different methods of doing that.
Rather than trying a new form of exercise, maybe we should test it out properly for a number of weeks and have some measure of the benefits (very much what our four week trial is about —> www.myrise.co.uk/apply)
Rather than trying to get more sleep, maybe we should actually test some of the methods that can help with that.
Rather than trying to drink more water, we could test different approaches to making that happen.
We define the approach.
Plan the steps to be taken.
Have a measurable outcome and understanding of how the variables affect that.
Test for enough time to get some solid data.
Then adjust our approach based on the results of that test.
Much love,
Jon ‘5 points’ Hall
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RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!
