Before any gets too worried about us, we haven’t become fans of Harry, Zayn and whatever the others are called.
Louis?
Liam I think.
What the Irish lad called?
Niall?
Damn it, I actually do all their names.
Anyway, we’re no more fans then before.
And no where near as much as my 5 year old niece.
Or my 34 year old girlfriend 😉
This isn’t about them.
It’s about having direction.
People often think when they start with us that they need more information.
If anything, it’s the exact opposite.
They need less info.
Pretty much everything you could possibly want to find out is out there, for free, at the end of a google.
We’ve never had access to so much info before.
The upshot of that?
Most people are confused.
And don’t quite know what to believe.
Or what to do with it.
What people need is to remove the clutter.
And to start using just a few key concepts and begun moving in the right direction.
Direction over information.
Antoine de Saint-Exupery said “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away”.
The most beautiful statue starts as a massive lump of rock.
And all the unnecessary bits are removed, bit by bit, to reveal the beauty underneath.
If you’ve been reading these emails and / or coming to us for a while, you probably know everything you need to.
At least enough to get you 90% of the way there.
What you need to do is forget the rest.
The well meaning friends who pollute you mind with talk of points, juices, meal replacements and so on.
The media, that talks new nonsense every day to fill column inches.
Chip all that away to reveal the beautiful simplicity of what you need to do.
And do it!
Much love,
Jon ‘Story Of My Life’ Hall and Matt ‘Gotta Be You’ Nicholson
