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If you’re a frustrated yo-yo dieter and gym disliker who would like to lose 20lbs in 8 weeks while developing lasting healthy habits without having to do boring exercise you hate and give up food you love, then email contact@myrise.co.uk with ‘RISE’ and we’ll send you the information for our online 20lbs weight loss challenges.


You’re aware of The Transformers, yeah?

Either the original cartoon from the 80s.

Or the more recent films.

Or, of course, both.

Optimus Prime, Bumblebee and…. err….. the other ones.

Turn from a vehicle (or something else) into a robot with arms and legs and back again.

Not really Transformation was it though?

More just a rearrangement of their features.

And a transformation is normally a one way thing.

Someone gaining and losing weight repeatedly isn’t normally called a Transformation.

“Yo-yo dieting” usually.

Transformation is more permanent.

When a caterpillar transforms into a butterfly, it never goes back.

And it’s significant change.

A slight trim at the barbers wouldn’t be classed as a Transformation.

A completely different hairstyle and some facial tattoos and piercings probably would be.

Transformation is a significant and lasting change.

Which is why it always tickles me when other FitPros say “We don’t do transformations”.

So……. you do insignificant and temporary changes?

I know the point their trying to make.

They do long term progress rather than something with a shorter time frame (like our eight week programme).

And I get why.

Long term progress is, ultimately, the best way.

But long term seems too much for many.

We meet them where they ‘are’.

Start with something they feel they can do.

Rather than committing to a lifetime of exercise and healthy eating.

Relatively quick initial results to get buy in and enthusiasm.

There’s research that suggests quicker initial progress followed by a transition into something else……..

Has up the five times the long term success rate of slow initial progress.

It’s obvious when you think about it really.

If your new thing you were doing led to half a pound of weight loss per week, you’re likely to get discouraged and bored of it pretty quickly.

2.5 lbs a week for a bit more effort and you’re more likely to feel it’s worth it.

I often liken successful weight loss to limbo dancing.

As low as you can go without falling over.

Make too much of a change that you feel you can’t maintain it and go back to what you were doing before?

That’s no good.

Make a change that creates progress at a motivating rate and that you feel you can keep up, on average, over time?

That’ll work better.

No point slowing the progress down on purpose if you can keep it up.

Much love,

Jon ‘GoBot’s Hall

Jon Hall
Jon Hall

When not helping people to transform their lives and bodies, Jon can usually be found either playing with his kids or taxi-ing them around. If you'd like to find out more about what we do at RISE then enter your details in the box to the right or bottom of this page or at myrise.co.uk - this is the same way every single one of the hundreds who've described this as "one of the best decisions I've ever made" took their first step.