I mentioned in yesterday blog about some of our local “competitors”.
It reminded me that, whilst down at CodeBreak HQ at Shrewsbury the other week (as I’ve mentioned in other blogs) they asked me, amongst various questions about the business, who I considered my competitors to be.
A question that I’ve been asked many times over the years.
And there’s a few ways that I can answer that.
I can list the other Group Personal Training type facilities that have sprung up since we opened.
I could mention the Globo Gyms.
But, really, we have a much bigger competitor.
People essentially have three options.
1. Join us.
2. Join somewhere else.
3. Join nowhere.
And the stats show that the latter is by far the most common.
The vast majority of the population aren’t members of somewhere that could improve their health and fitness.
Whilst of vast majority of the population would benefit from improving their health and fitness.
You could argue that our competitors are what most people end up doing with the time and money that they could put into something like this.
– Netflix (other streaming services are available).
– Socialising.
– Eating out.
– Take out.
– Doom scrolling.
– Gaming.
And none of these things are bad.
I enjoy all of them (to varying degrees) on a regular basis.
But if the amount of time and / or money being spent on them is what’s stopping someone doing something that will benefit them way more (and it often is)…………….
By increasing energy levels and mood and creating a body they like the look and feel of more (it’s www.myrise.co.uk/apply if you want these things and are happy to make some supported adjustments to finally get there this time)…………
Then they are our true ‘competition’.
Much love,
Jon ‘One of our direct ‘competitors’ has actually illegally rebranded to a name and logo virtually identical to ours, which is trademarked’ Hall
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RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!