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As I was arriving at the club the other day (check post, run the taps through for Legionnaire’s and, I’ll admit, have a workout while I’m there) coach Jen was just leaving.

So we had a quick chat as she left (don’t worry – from a few meters apart).

She was telling me some people had expressed surprise that she was still working.

That we’re delivering a full timetable of sessions as we always have.

Just online.

“You’re so lucky” she said some people had said.

Which is nice to hear.

We must be doing something alright if full delivery of service (and more) isn’t what people are seeing elsewhere and expecting.

I’ll be honest, the last year hasn’t been easy.

Whilst I’ve been really pleased with how it’s gone compared to the industry as a whole, we have had less members than in a ‘normal’ year.

And, as we keep our budget fairly lean anyway, a few savings here and there and a bit of government support has helped…………

But there is a hole in the budget that needs filling.

Which is fine.

I know it’ll get filled.

I know we’ll get back to where we need to be long term and it’ll average out over time.

Many experts in the fitness industry are predicting that “the floodgates are going to open” for us later this year.

Vaccinations will be high, cases low, confidence up.

And many people won’t be happy with what’s happened to their weight, energy levels and mental health and be wanting to do something about that.

And I know that behind our floodgates is more than most’s.

Whilst many in the fitness industry have been “waiting for this to be over”……….

Or hoping “next year is better”……….

We’ve not been relying on hope.

We’ve been putting the ground work in.

Maintaining contact with people.

Offering support where we can.

Putting out blogs, videos, podcasts and more as we always have.

Spending more on marketing, not less.

For two reasons:

1. We want to help people and we know there are a lot of people who will benefit from our help. Some right now. Some in the future.

2. Prepping for the future. We have bills to pay and kids to feed.

1 and 2 aren’t mutually exclusive and most of the industry will pretend they just do it because they love it, yet still charge.

Because we know that when things are a bit more “back to normal” what happens then won’t be a result of what we do then………….

It’ll be a result of what we’ve done over the preceding year and a half or so.

Because our results are never the product of ‘what we’re doing now’.

They are the product of ‘what we’ve done’.

Our body shape, energy levels, etc aren’t a result of the way we’re eating and exercising right now……….

They’re the result of what we’ve done in recent months and years.

“You are what you ate” they say.

It’s lead indicators vs. lag indicators.

And we humans are very good at focussing on the lag indicators.

The stuff that comes after an amount of time.

The increasing energy, mood, endurance, health, fitness, recovery and / or strength.

The decreasing weight, aches and pains and more.

And getting discouraged.

Sometimes it feels like we’re not getting the results we feel we deserve.

But it just takes time.

If you’re not sure if you’re doing the “right thing”, check with us?

If you are, just keep doing it.

The results will come.

You will become what you ate.

People will say you’re “lucky”.

Your floodgates will open 🙂

Much love,

Jon ‘Restrict or limit the right to make claims for damages’ Hall


Jon Hall
Jon Hall

When not helping people to transform their lives and bodies, Jon can usually be found either playing with his kids or taxi-ing them around. If you'd like to find out more about what we do at RISE then enter your details in the box to the right or bottom of this page or at myrise.co.uk - this is the same way every single one of the hundreds who've described this as "one of the best decisions I've ever made" took their first step.