In 1938 the American government passed the Food, Drug and Cosmetic Act.


Amongst many other things covered, was rules related to ‘Imitation foods’.


Stuff that was edible and people would eat, but that wasn’t a natural food its its natural form.


One rule was that on the packaging of such foods, the word ‘Imitation’ had to appear.


So people knew it wasn’t ‘real’ food.


The food companies, of course, weren’t mad keen on this.


Doesn’t sound great does it?


Hardly help with sales I should imagine.


After much pressure, in 1973 the rules were changed so that food could be marketed without use of the word imitation as long as it wasn’t “nutritionally inferior”.


“Nutritionally inferior” is, of course, a very difficult thing to qualify.


And so began the practice of finding ways in which foods could be defined as nationally equal, or even superior.


Being lower in something doesn’t automatically make something nutritionally better.


Removing some fat or sugar or spraying something with vitamins (which are often not particularly usable by the body) rarely makes it better.


After 15 years in this industry, we’ve consistently found that basing what we eat mainly on real foods is the most likely path to success.


As we’ll always readily admit, any “diet” works on paper.


But if the overwhelming majority struggle to stick with it, it’s probably not something we’d recommend.


Eating mainly (90%+) real foods (avoiding ‘imitation foods’) and getting a good balance of protein, fats and carbs isn’t always easy………


But we find it works best long term in the highest number of cases.


If it has loads of ingredients and your great grandmother wouldn’t have know what it is……..


It’s probably best avoided 🙂



Much love,


Jon ‘Game’ Hall and Matt ‘Of Life’ Nicholson


P.S. 2 ninja points for those middle names 🙂


P.P.S. Friday’s middle names – ‘Raging Bull’, ‘Mean Streets’ and ‘Taxi Driver’ are, of course, Robert DeNiro films.
P.P.P.S. As always, check this if you want to find out more about what we do –>



RISE Macclesfield –


Serious transformations. Fun times!


Enter your details at for more information about what we do.


Or check out our monthly find-out-more meeting if you want to learn more about our free ’20lbs weight loss in 8 weeks’ and ‘Beach Body’ challenges –>

Jon Hall
Jon Hall

When not helping people to transform their lives and bodies, Jon can usually be found either playing with his kids or taxi-ing them around. If you'd like to find out more about what we do at RISE then enter your details in the box to the right or bottom of this page or at - this is the same way every single one of the hundreds who've described this as "one of the best decisions I've ever made" took their first step.