I mentioned yesterday about a recent conversation in which I’d realised that those who immediately ask the price of our programme rarely, if ever, end up joining.
I came to another realisation as well.
About re-joiners.
Many Fitness Professional will, essentially, pretend that no one ever leaves them.
Even though they often post about getting new members, yet their numbers stay the same (or have dropped over the years).
Our retention is good, but people do leave.
For a mixture of reasons.
And that’s fine.
Their choice.
A proportion come back at some point in the future.
And the realisation I came to the the other day is that there is a section of leavers that, if my memory is correct, never come back.
It’s those that have done absolutely nothing for a period of time before leaving.
I completely get the people are busy.
I get it both from decades of being busy myself and decades of helping people who are busy.
But I also get “being busy” doesn’t mean that we can’t do anything at all.
It might mean we can’t do three Sessions that week, but it doesn’t have to mean we can’t do any (or some other form of exercise).
It definitely doesn’t mean we can’t spend 10 seconds Touching Base on the app on a Sunday evening.
Or one minute setting a RISE Plan that we will be held accountable to that is worth doing, but takes into account the logistics of the coming week.
There’s no version of reality where we’re too busy to respond to a text message from me that requires a single word response.
Those things are just choices.
It’s not a “busyness issue”.
It’s a “mindset around busyness issue”.
Where we completely switch off to doing anything when we can’t do the version that we think we should be.
And that mindset is unlikely to change without someone like me there to help change it.
For those members that keep doing what they can under the circumstances, some still do leave.
Deciding that they’re not able to get sufficient usage to feel it is the best choice for them at that point.
That’s cool.
Some manage to increase their usage over time.
Some maintain that knowingly suboptimal usage because they know it’s more than they would do elsewhere and the benefits they’re gaining from it are worthwhile (check www.myrise.co.uk/apply if you’re ready to accept that “knowingly sub-optimal and done” will get you better results than “theoretically better and not none”).
All perfectly valid options.
No right or wrong.
But if there’s one thing that experience has taught me will mean that we won’t get the results that we desire over time………
It’s stopping doing anything at all because we’re “too busy” to do the version that would ideally like to.
Much love,
Jon ‘Right now, in the name of love’ Hall
——————————————————————-
RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!
