![“We don’t need to advertise all the time” [Are you sure?]](https://myrise.co.uk/wp-content/uploads/2021/08/We-dont-need-to-advertise-all-the-time-Are-you-sure.jpg)
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Every now and again someone sends me a post from a local facility that they feel is aimed at us.
Some clearly are, some a little more vague but probably are.
It’s cool.
As the original (and still the best) group training based facility in Macclesfield I’m sure other facility owners are, at least, aware of us.
And, I would assume, that our continued success year after year, might contribute to others feeling they can do something similar.
It was, amongst other things, the success of similar set ups in America that gave us some of the indication that this kind of approach could work.
One comment that’s been made many times over the years by others is “we don’t do transformations”.
I’ve covered before that a “transformation” is a “significant, lasting change”.
So if they’re “not doing transformations” they can only be doing “insignificant, temporary changes” 😉
The post that was shared with me the other day was along the lines of
“We don’t need to advertise all the time. Our results speak for themselves”.
I might be wrong, but as the only facility in Macclesfield I see advertising all the time, I assume that was aimed at us.
The only ads I ever see in my Facebook feed are from local Globo gyms and from us.
As I assume I would fit the ‘spec’ of the kind of person that might want to go to one of the other facilities, I can only assume the fact that I’ve never seen an advert means that they aren’t advertising (online, at least).
Which would be fine if they were consistently ‘full’ month after month, year after year.
But nothing I hear on the grapevine suggests that this is the case.
Our retention is good for the industry.
But do people leave.
Like they do from anywhere.
For a variety of reasons.
If we weren’t replacing them, we wouldn’t be able to cover all our costs over time.
Some new members come out of nowhere just from word of mouth.
Most come from a combination of that word of mouth, knowing our reputation, considering trying us………….
But then following the link on an advert to take that next step.
To me, somewhere would only need to “not advertise” if they consistently were where they wanted to be without.
A bit like tracking our food.
We don’t need to do it.
But if we’re consistently not achieving our goals………….
It might make sense.
If only for a little while.
Enough to take us back in that right direction.
If we were falling further and further into debt, we might spend a while tracking our expenditure.
Tracking our food doesn’t need to be seen any differently.
We might keep going with it when we realise it isn’t as much of a pain as we’d been telling ourselves.
We might use it to gain some insights into our current eating and make some tactical adjustments from that.
We might set some ‘rules’ around how / when we eat that we feel we can, on average, follow.
Other facilities don’t need to advertise, but, if they’re not where they’d like to be, it would help.
We don’t need to track our food, but if our weight and body isn’t where we’d like it to be, it would help!
Much love,
Jon ‘Recently had a call with a marketing expert who said “It blows my mind that people will spend 50 grand kitting out a facility, but won’t spend 50 pounds letting people know it’s there’ Hall
