Imagine I was to offer you two chocolates.
A really tasty, luxury Thornton’s one for 15p.
Or a square of Aldi’s basic chocolate for a penny.
Which would you go for?
In a similar experiment in America (using different brands we’re not familiar with), 73% went for the more expensive chocolate.
Repeat the experiment with the two options being 14p and free and what happens?
Only 31% go for the dearer product.
Despite both differences being exactly the same.
This demonstrates the psychological power of FREE.
People will happily buy two things to get a third FREE…….
When they may not have bought a single one at normal price.
Put something worth £10 for free on FaceBay and people bite your hand off.
Something worth £100 for a tenner?
Not so much.
It’s one of the reasons our free challenges work so well.
They are free on successful completion (the deposit then covering future months or being refunded).
### If a refundable deposit puts people off, then that’s cool – someone would only not get their refund if they refused to do what they agreed to do ###
We’ve tried all sorts of other incentives over the years.
On top of, you know, living longer, liking your body more, etc.
But nothing helps keep adherence up more than the incentivisation of free does.
Sure, the support, systems, etc are great and we’ve put a lot of time and effort into them.
But couple them with FREE and you have some dynamite – the best percentage success rate we have ever seen in our industry.
And throw in the ‘5lbs Christmas Leeway’ and we really don’t think there’s anything else we can do to get people success in the coming months – existing ninjas or new 🙂
### Check myrise.co.uk/briefing-meeting if you like the sound of making forward progress in the next few months when the average UK person will gain a stone ###
Much love,
Jon ‘Butt Break’ Hall and Matt ‘Crack Heads’ Nicholson
P.S. Ninja point for those middle names sans-google 🙂
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RISE Macclesfield – myrise.co.uk
Serious transformations. Fun times!
Enter your details at for more information about what we do.
Or check out our monthly find-out-more meeting if you want to learn more about our free ’20lbs weight loss in 8 weeks’ and ‘Beach Body’ challenges –> myrise.co.uk/briefing-meeting
