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I had a comment on one of our social media posts the other day.
“Why don’t you have as many new ones of these?”
About our success stories.
“As many new ones as what?” I replied.
“The old ones” they answered.
“You don’t seem to get as many new ones”.
They were wondering why we have less new success stories than we have old ones.
Which I get.
A higher proportion of the success stories we put out there are from, let’s say, 2012 to 2019 then they are from 2020 to 2021.
For two reasons.
1. We probably have been able to get less before and afters done – not that they’re not happening, just that we’ve only had about a third of that time in the club and our average membership numbers were a bit down during the lockdowns.
But, more importantly;
2. 2012 – 2019 is a longer time period.
If the number of before and afters we were getting was the same every single month since we opened, then there would automatically be “more old ones than new ones”.
88 months would produce more than 19 months.
“Quick maths” Big Shaq would say.
It’s like observing that most songs in a “Top 100 songs of all time” are “old” (not from the last year or two)………….
And thinking this automatically means “modern music isn’t as good”.
When you’re comparing 60+ years to 2 years.
We could stop sharing the older success stories, I suppose.
But, why would we?
They occurred in our programme.
Which has improved year on year.
A different success story might just ring true with a particular person seeing it.
Even if it is from a few years ago.
That being said, we’re always up for new success stories.
That’s what we ultimately do.
Successes.
Results.
Whilst enjoying the process (or, at the very least, finding it sufficiently tolerable compared to other methods).
Some are more physical and lend themselves to a ‘before and after’.
Many more run a lot deeper.
Some don’t want to be shared publicly (and that’s cool).
But we’re always up for more success.
If you’re already a member and it’s not going quite as you’d like, let’s change that now.
What needs to happen for you to look back in a few months and think it’s been successful?
Talk to us about it.
Much love,
Jon ‘Hit Parade’ Hall
