I have a question for you.
It’s in the blog title and you’ve probably already read it, but I’ll put it again, just in case you missed it.
Would you like to be stripped naked, placed in a plastic coffin and bombarded with radiation?
I’ll assume most of you said “no thanks Jon”.
But, despite this, about $5 billion dollars are spent each year on sunbeds (in the US – I couldn’t find a UK figure).
For those that use sunbeds the “lying in a plastic tube” bit isn’t what they’re after.
They’re after the result it produces.
The tan.
The process is just a means to an end.
The vehicle is there to get to the destination – it’s not the reason for “travel”.
And all the marketing knows that.
It shows sun-kissed, usually attractive and happy, people.
It shows little to anything of the sunbed itself.
They wouldn’t make as many sales if they did.
And exercise is much the same.
When you work in fitness (I have for over two decades) people assume you love exercising.
Not the case.
For me at least.
It’s fine.
I’ve made it as enjoyable as possible with the exercise I choose and who I choose to do it with.
But it is largely that means to an end.
Would I exercise if there was no benefit after the Session (feeling better, clearer head, better mood and more energy straight away and a body I like the look and feel of and that can do what I want it to longer term)?
If the only thing I got from a workout was the enjoyment of doing it?
Not.
A.
Chance.
You know what I would do every night if there was zero downside after doing it, purely for the enjoyment of doing it?
Smash gin and cheesecake.
But there is a downside.
I’ve decided it’s not worth it.
And I’ve made peace with the exercise being worth it.
The combination of the journey and the destination have to be ok with us.
The process and the outcome.
If we sit at home waiting till we find a journey that we absolutely love, we might be waiting forever.
One that we’re ok with that takes us to a destination we want to go to is enough (cough **** maybe us –> www.myrise.co.uk/apply **** cough).
Much love,
Jon ‘Sunbeam’ Hall
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RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!
