So, this is my 750th blog.
Initially we blogged once a week.
Then we started two or three a week.
And it’s been every week day for nearly 3 years now.
Some of you have been there since the beginning and read every single one.
Some have only just started reading them.
Either way, we hope you find them interesting and useful.
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Fellow FitPros often ask us how we’ve built such a successful and busy business.
Whilst the vast majority of our industry struggles to get more than a handful of clients.
There is, of course, lots of factors.
Session structure, atmosphere, community, support systems, etc.
But these blogs are a big part of it.
They help existing members get results by, slowly but surely, helping them challenge limiting beliefs and change mindsets, habits, etc.
They also help potential members get to develop what’s called ‘Know, Like and Trust’ with us.
People often comment when they first meet us at the find-out-more meeting (myrise.co.uk/briefing-meeting) that they feel like they know us already.
What you’ll then normally see is that FitPro go and write one (maybe two or three) blogs.
It will take them several hours.
It will be hard going and they won’t particularly enjoy it.
They’ll get precisely no new members out of it.
And they’ll give up.
Because “Blogging doesn’t work”.
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Funnily enough said FitPros don’t see the parallel there with what they recommend to their clients.
Imagine a new client does one healthy food shop.
Or batch cooks one week’s worth of healthy breakfasts.
Or does one week of workouts.
Or forces themselves to drink more water and less caffeine for one week.
It’s hard going.
They have to really force themselves to do it.
And they look in the mirror after that week and ask “Do I look and feel any different?”
The answer will be somewhere between “No” and, at best, “Not very much”.
And they’ll give up.
Adding what they’ve just done to the long list of things that “don’t work”.
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I used to find blogging really hard.
It would get to nearly 11am (when these bad boys go out) and I’d be sat racking my brains trying to think of something to say.
Now?
I’ve done it so many times, you can’t shut me up 😉
A quick check on my phone shows over 30 blog ideas I’ve got on the back burner.
New ones are added all day, every day as I see, read, hear and encounter things that inspire me.
There’s normally at least 5 to 10 half written blogs on the iPad, waiting to be finished off.
I practiced myself good.
Despite recommending the same thing to their clients…………
Most FitPros are unwilling to go through that.
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Everything gets easier with practice.
I’m sure you can imagine that after 750 healthy food shops, batch cooks, workouts, days of good hydration, etc………..
That you’ll find it pretty easy.
Won’t even need to think about it.
You’ll have practiced yourself good.
The habit will have been created.
And you’ll have got some pretty awesome results from it 🙂
And the good news?
It doesn’t take anywhere near that long.
Most research shows that a solid 4-8 weeks of doing something helps establish that habit.
At least enough so that you’re very likely to continue on to ‘master’ it.
Hence why we do ‘8 week challenges’ rather than ‘1 week passes’.
Long enough to get into the habit and to see some pretty major results.
So, whatever you’re struggling with……..
Commit to a solid 8 weeks of ‘practicing yourself good’ at it.
This is your first port of call if you haven’t started – myrise.co.uk/briefing-meeting.
Much love,
Jon ‘3:16’ Hall and Matt ‘4:20’ Nicholson
