As has happened every January since we opened, I’ve spent much of the last two weeks responding to variations on the question in this blog title.
And my answer, or variations of it, is usually the same.
“Doesn’t really make any difference. We’re fully booked year round”
Admittedly Sessions are busier in January than in December.
But not to the extent of conventional gyms which are empty and then rammed.
It’s more like our average member doing two Sessions a week in December, then three in January.
And, with it being group Sessions, that doesn’t make any difference to our actual busyness levels.
Other than coming in and out of lockdowns, we’ve sold the programme out for nearly a decade straight now.
Every month we just need to replace any leavers.
At most, that might be a bit more organic in January and I might have to up the Facebook ad spend in December.
We don’t sell more memberships than we can fulfil in January knowing that the vast majority won’t keep coming.
It’s simple maths on your conventional big box gym.
If 5,000 members went three times a week that would be 15,000 member visits.
Best part of a couple of hundred people would need to be in at all times.
Based on realistic usage you can half that for quieter times and double it for peak.
Have you ever seen three to four hundred people in those gyms?
Do they have enough space and equipment?
No is the answer.
Our model is built on people going and achieving results.
And a major part of that is reframing what happens at different times.
What happens when we get “busy”.
What happens at different times of year.
Slowing down and speeding up as circumstance dictates rather than completely stopping with a view to starting again at some point in the future.
Because that’s where success comes.
Not deferring action to some theoretically better time in the future.
Because history has taught us that will never happen.
The stars never align.
We always have a lot on and reasons we could give for not doing what we can.
Knowingly suboptimal and done (it’s www.myrise.co.uk/apply when you’re ready for that)……..
Always beats theoretically better and deferred.
Much love,
Jon ‘Bee’ Hall
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RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!
