A lot of what I do marketing wise for RISE works on what can be called KLT.
Know, like and trust.
If people don’t know who you are, they’re definitely not going to invest in your product or service.
If they don’t like you, they’re unlikely going to.
If they don’t trust that you will do what you’re saying that you will, then it’s probably not going to happen.
But there’s a second part to that final word that particularly applies with what we do.
Trust.
Because, I would like to think that’s more than enough “proof of concept” out there for people to trust us.
Hundreds of verified success stories.
Top in the region or country on all review sites.
Three times Top 6 in the UK at the National Fitness Awards.
Near daily social media posts about the latest member successes.
So I get that often it boils down to people not trusting themselves.
Sometimes that’s me reading between the lines but many times people have explicitly told me that.
If I could say to people that, for £3 a day, they would 100% definitely achieve the changes to their body and health that they desired………
With zero effort on their part……..
I’m sure I would be a very rich man.
But it does involve effort.
We’ve made it as easy and as ‘done for you’ as possible, butt still requires doing things differently to what we’ve been doing before.
And whilst I can guarantee that it will work if someone does it………
There is no guarantee that they will do it.
Often times people have had multiple experiences in the past of “not doing it”.
Signing up to some programme or membership and not using it enough to get the results that they wanted.
Sometimes not using it at all.
Further feeding into them not trusting that the next time will be different.
So what’s the answer?
If we’re being honest with ourselves, we know that it’s not to ‘do nothing’.
Not getting any results, or sliding backwards, is never the best answer.
And doing the exact same approach has before when it didn’t work isn’t a great one either.
So what is a better approach?
From my experience (loads) here are a few key things;
1. Become okay with knowingly suboptimal and done now over theoretically better and deferred
2. Set actual specific plans and schedule the constituent steps (not just telling ourselves “I know what I need to do, I just need to do it”)
3. Create some degree of accountability.
If it doesn’t matter if we don’t do it, we won’t do it.
If we’ve told someone that we will and they’ll check in with us, it doesn’t make it automatic, but it does make it more likely.
If we put some ‘skin in the game’ it makes it more likely still.
4. When it doesn’t happen, we don’t beat ourselves up and stop completely, but we look to average out where we can, learn from what happened and make better plans going forward
By approaching our goals with the above in mind (all of which we help with –> www.myrise.co.uk/apply) we start to make progress.
We build confidence and momentum.
We increase that trust in ourselves.
Much love,
Jon ‘fall’ Hall
——————————————————————-
RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!
