I was chatting to one of our coaches the other day and he was telling me that he’d been speaking to a former member whilst out.
The former member had said that he was considering re-joining us.
But that he was “waiting for an offer”.
“He’ll be waiting for a long time then” I replied.
Because we don’t do offers.
Never have done and never will.
For a couple of reasons;
1. We keep the budget lean and it’s based off the number of members we can fully support
Big Globo Gyms artificially inflate the price at times so that they can then run what are essentially fake offers.
And because their model is built on the majority of members not going all that much they can take in more people than they could realistically support.
We have a total cost of supporting members and it’s divided by the number of members.
Charging anything less would mean that we were losing money.
2. We sell out every month anyway
I’ve been in the business over 22 years and I’ve never had problems getting enough clients.
I’ve run this business for over 12 years and we’ve been fully booked every month.
If someone needs to continually run offers to get enough customers (or don’t have enough customers even though they’re running offers), it’s possibly worth asking why.
So, if someone is waiting for an offer, they’ll probably be waiting forever.
A bit like when someone is waiting to “be less busy”.
To “have less on”.
Or for “the time to be right”.
Maybe “when I’m feeling it a bit more”.
“Until after XYZ”
Because these things never come.
We’re always busy.
One thing is replaced by another.
We get passed a certain thing and then there’s the next one.
There are always reasons that we can give for not exercising and eating better.
But they are often actually the reasons to exercise and eat better.
Because we can handle the challenges of life better with more energy and stamina.
With better mood and focus.
It’s what we can call the “Deferred life plan”.
Putting off doing things that will benefit us until this theoretically better time.
A time that will probably never come.
Doing that knowingly sub-optimal version now will always add up to better results that ‘theoretically better and deferred’.
Much love,
Jon ‘of the day’ Hall
P.S. When you’re ready to actually make forward progress that adds up to life changing results over time instead of putting it off to that ‘better time’ that will probably never come, then here’s your next step —> www.myrise.co.uk/apply
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RISE in Macclesfield was established in 2012 and specialise in Group Personal Training weight loss programmes for those that don’t like the gym and find diets boring and restrictive!
