I was vaguely listening to the radio t’other day on one of my 5 times a week school runs to Bakewell and and back.

Two different ads for carpet shops / show rooms came on during the trip.
The first mentioned that their carpet started at “just £3 per square metre.”
The second seem even better value at, IIRC, “prices from 50p per square foot.
Until, of course, you do the maths.
There’s over 10 square feet in a square metre.
Meaning their prices start at over £5 per square metre.
Now, of course, we know nothing about the differences in quality.
But it struck me as a great example of massaging figures to make things seems better.
A bit like is often done with crappy food.
Where the labelling will tell you there is only X grams of sugar / salt / fat / something else per ‘portion’.
But, when you check, the portion is tiny.
It might be a square or two of the chocolate bar you fully intend to demolish yourself.
An amount of a cereal that would struggle to satisfy an anorexic mouse.
A volume of some sauce or condiment that would barely affect the taste of a normal sized meal.
The amount of something in, say, half a pack of crisps.
I don’t bother with crisps personally.
But, if I did, I can’t imagine leaving half the bag to another day.
You get the idea.
It’s another example of food marketers describing things in a way that makes them sound healthy.
In attempt to get people to buy them.
You don’t need to analyse the label of every single thing you eat.
But a good, rough awareness of what you are actually putting into your body is hugely important.
And, as a simple approach, going for food that doesn’t actually have a label will usually send you in the right direction.
Real food.
Meat, fish, fruit, veg, nuts, etc.
Much love,
Jon ‘Carpetright’ Hall and Matt ‘SCS’ Nicholson
P.S. 5 days to that find out more meeting –> myrise.co.uk/briefing-meeting 🙂

Jon Hall
Jon Hall

When not helping people to transform their lives and bodies, Jon can usually be found either playing with his kids or taxi-ing them around. If you'd like to find out more about what we do at RISE then enter your details in the box to the right or bottom of this page or at myrise.co.uk - this is the same way every single one of the hundreds who've described this as "one of the best decisions I've ever made" took their first step.