Over the last 6 months or so there’s been a huge ‘push back’ from certain areas of our industry.
A push to turn back the change in direction our industry has been taking over the last few years.
A change we took well over a decade ago, I might add 😉
The push back is back towards the ‘calorie model’.
The model of weight gain and weight loss being purely down to energy in versus energy out.
Now we’re not stupid.
Well maybe we are, just not in this particular way 😉
We’re well aware that in a body that is gaining weight, more energy must be going in than coming out.
And vice versa.
Basic physics!
All successful weight loss programmes have to create an overall ‘deficit’ of energy balance.
It’s that ‘path to deficit’ that varies approach to approach.
By concentrating purely on calories, people basically recommend to carry on eating what you’re eating and just use will power to have a bit less or move a bit more.
And that may work as an approach for some people.
Research shows not many people though.
Show me someone who’s been overweight and lost it (and kept it off) through just adjusting calories.
In 14 years of doing this, I’ve not met many.
We find that when you concentrate on filling your body with tasty, natural foods with an equal balance of your energy from carbs, protein and fats (a 2:2:1 ratio in real terms) and address sleep, hydration, stress, etc………
Then the energy balance bit kinda takes care of itself………
At least enough to get you a good 80-90% of the way to great shape.
And we find it works much, much, much more often.
People enjoy it.
They feel good when they do it.
Their body feels better.
Their energy levels go up.
Their mood improves.
Instead of the opposite.
The feeling awful, low energy and terrible mood you get with most ‘diets’.
So, next time some smart arse starts talking to you about ‘Newton’s Second Law’………
Or explaining “It’s just a simple matter of calories in vs. calories out”……….
We know!
We’ve just found what we think is a better way to make that happen.
If you’re already working with us, hopefully you agree.
If you’re not and like the sound of getting in better shape and not being miserable doing it –> myrise.co.uk/briefing-meeting.
Much love,
Jon ‘Garden’ Hall and Matt ‘Foot’ Nicholson
