In the 1970s Dade County, Florida banned use and possession of cleaning products containing phosphates.
As they did during the days of prohibition with alcohol, enterprising Americans created a black market of illegal phosphate cleaning products.
People paid way over the odds for the products and, in many cases, stockpiled huge amounts of reserves.
But, the most interesting was people’s justifications for doing this.
When surveyed, everyone said it was down to the quality of the products.
They were “gentler on fabrics”, “better with whites” and even “poured better”.
Despite the fact that surveys before the ban suggested people had found little to no difference between products with or without phosphate.
And the folks just over the border in Tampa still felt the same way.
The residents of Dade County clearly wanted it more because they’d been told they couldn’t have it.
Like I mentioned in yesterday’s blog.
But……….
They didn’t realise that was the reason.
They’d subconsciously changed their reasons to be easier to justify ones.
If you’d have accused them of paying over the odds for something no better just because someone had said they couldn’t have it……….
I’m sure they’d deny it.
In the same way people dispute they’re having cake, biscuits, chocolate covered sugar bars, more wine, etc, etc because they feel some sort of ‘restriction’.
It’s clearly ‘because they taste better’.
Or are more convenient.
Sure, those things do taste nice.
We’d be daft to deny that.
But so does tonnes of other stuff.
There are tonnes of ways to eat that is nourishing, tasty, enjoyable and will lead someone in the direction they want.
I know this rebelling against restriction isn’t the entirety of the story.
But it is, perhaps, a part of the story that, like the detergents smuggling residents of Dade County, we are missing out!
Much love,
Jon ‘Fairy’ Hall and Matt ‘Bold’ Nicholson
P.S. Running out of time for the July challenges and general membership now –> myrise.co.uk/briefing-meeting
—————————————————————————————
RISE Macclesfield – myrise.co.uk
Serious transformations. Fun times!
Enter your details at myrise.co.uk for more information about what we do.
Or check out our monthly find-out-more meeting if you want to learn more about our free ’20lbs weight loss in 8 weeks’ and ‘Beach Body’ challenges –> myrise.co.uk/briefing-meeting
