Over Christmas the family and I were in sunny Rotherham for a few days with my in-laws.
On the mornings of the 27th and 28th I went for a workout at an independent facility there.
A different set up to what we do but similar in that it’s run by a couple of friends and they’ve created a great community of like minded people.
Everyone was very friendly and I chatted to a few people whilst I was training.
There was one me particular thing I noticed.
None of them seemed in any rush.
They were mostly hanging out for the whole morning.
A mixture of working out, drinking coffee and chatting.
One of them even said “I haven’t got anything else to be doing”.
Which made me realise what a different clientele we have.
It made me realise that I was probably to only one there with kids I wanted to get home to.
After all, I was probably 10 years older than most of them.
Our ninjas enjoy their sessions and look forward to them (to varying degrees), sure.
But they usually have a thousand a one other things to do that day.
Kids, other family commitments, work, etc, etc.
They need to be in an out fairly sharpish.
45 minutes for a full workout is about all they can spare, not 3 or 4 hours.
And they don’t have the time (or inclination) for massively time consuming meal prep.
They want the maximum ‘bang for their buck’.
The most return for time and effort ratio.
And that’s what we’re all about.
We regularly hear about local FitPros to us putting down what we do.
Explaining to potential clients that they could get better results with them by doing XYZ.
Invariably where XYZ involves masses of time and effort – living like a monk and spending half your life working out.
Getting people who’ve always loved exercise into amazing shape by spending 3 hours a days exercising, cutting out food groups forever and never drinking anything but water is all well and good.
But the real skill lies in getting people who’ve never really got on with gyms, slimming clubs and diets……….
To transform their lives and bodies with relatively little time and effort and to keep it up long term (as always, if you or a friend like the sound of that, here’s the next stop –> myrise.co.uk/briefing-meeting).
The key to long term adherence is having a balance you’re happy with.
If lengthy workouts and very controlled eating is something you can see yourself doing indefinitely, then more power to you.
Nothing at all wrong with that.
We’re more for maximum return on investment 🙂
Jon ‘There’s a surprising number of Rotherlanders that read these blogs’ Hall and Matt ‘Never been to Rotherham’ Nicholson
P.S. So, this is my 994th blog believe it or not. A week on Monday will mark not only my 1,000th blog but, in a nice coincidence, 15 years to the day since I first started working in the fitness industry. The next 6 blogs will contain some (hopefully) interesting and useful parallels between writing 1,000 blogs and how to get in shape 🙂
RISE Macclesfield – myrise.co.uk
Serious transformations. Fun times!
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Or check out our monthly find-out-more meeting if you want to learn more about our free ’20lbs weight loss in 8 weeks’ and ‘Beach Body’ challenges –> myrise.co.uk/briefing-meeting