Every now and again someone points out to us something others have said about what we do.
They’ll mention in a session something they’ve seen or heard.
Or screen grab and send us something online.
I mostly ignore them – people are entitled to their opinions on what we do.
Good and bad.
I had someone send us another FitPro’s status recently.
It was about ‘transformations’.
It may or may not have been about what we do.
But I kinda felt it at least semi was.
Saying “TRANSFORMATION” 47 times (or so) seemed a little pointed 😉
The writer explained he didn’t believe in the ‘transformation model’.
Due to the “low long term success rate”.
And he was more for lasting change.
Whether or not it was aimed at us, I thought it worth clarifying what we consider a ‘transformation’ to be.
To us, transformation is long term.
It’s huge, lasting change.
When you say you’re going to “transform your bedroom” you aren’t intending to return it to it’s old look next week.
Or you garden or anything else you might decide to “transform”.
Taking people already fit and strong and who love exercise…….
And making them even fitter and stronger……..
And we can, of course, do that.
But that’s not really what we offer.
Taking people who’ve mostly not got on with other options before……..
And helping them make huge, lasting changes.
That’s what we do (as always it’s myrise.co.uk/briefing-meeting for you or a friend to find out more about what we do).
And, from our experience, early success is key with that.
Get people in with a significant, relatively quick change (such as lose 20lbs in 8 weeks).
And use that time to ‘convert’ them to long term successes.
It’s meeting people ‘where they are at’ at that point.
Not many people are attracted by “come and do exercise with us for the rest of you life”.
Not enough to pay the bills each month and this place to still be open after 5 years.
Our 250+ verified transformations (our walls are covered in them) over time frames ranging from 8 weeks to many years would suggest were doing ok with that.
That’s 250+ more successes than every other facility in Macc put together as far as I can see 😉
We’d love to get 100% long term, lasting changes from everyone who joins.
To meet people where they are with something they want and help them make that lasting transformation.
And we will, of course, still keeping working towards that.
But we’ll take a success rate several time higher than the industry average for now 🙂
Jon ‘Go Bot’ Hall and Matt ‘Bumblebee’ Nicholson
RISE Macclesfield – myrise.co.uk
Serious transformations. Fun times!
Enter your details at myrise.co.uk for more information about what we do.
Or check out our monthly find-out-more meeting if you want to learn more about our free ’20lbs weight loss in 8 weeks’ and ‘Beach Body’ challenges –> myrise.co.uk/briefing-meeting