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I mentioned yesterday some of the other facilities offering similarish sort of concepts to us that have opened up in Macc since we did 5 1/2 years ago.
Having read this, someone asked me after one of yesterday’s sessions “Who is your competition?”
There’s a few answers I can give to this.
A stock one is “I wouldn’t say we have any direct competition as what we do is so different here.”
Personal Training in Macclesfield
Or I could list all the group training facilities, gyms, and anywhere that offers personal training in Macclesfield and the surrounding area, and why we think we’re better than them (nearly 300 verified success stories on our walls and website versus none on any of theirs that I can see being the main one).
But the thing is, there is a way bigger competition than all those things combined.
It’s everything else in your life.
These other facilities have, at a guess, a few hundred members between them.
The local gyms a number of thousand.
But out of the 52,044 (as of 2011) people who live in Macc itself (not counting the surrounding area where a proportion of our members travel to us from)…………
How many of them are getting the weight, health and fitness goals they desire?
Whether members of somewhere or not.
A pretty small percentage.
Personal Training Fitting Into Your Life
Our competition isn’t so much other places like ours. It isn’t other providers of personal training in Macclesfield.
It’s everything else you could spend your money on.
Everything else you could spend your time on.
Everything and one that, often unknowingly, makes this journey harder for you.
Your work colleagues who wave cake and biscuits under your nose.
The well meaning other half who keeps bringing take-out, wine and chocolate home.
Your mates who tell you that “you’re boring” when you try to drink a little less.
The food marketers who confuse you as to what to eat and drink.
And so on.
How do we know this?
They are the same competition we face in our own search for results.
Whilst we do talk about making the best use of time and money and of tactics to minimise and overcome these other challenges………..
We know it’s not easy.
But what we can say, with 100% confidence, its that it’s worthwhile.
The sacrifices we have to make are paid back many times over in the way we feel from it, our health and much more 🙂
Much love,
Jon ‘Mergers’ Hall and Matt ‘Act 1998’ Nicholson
P.S. If you’re willing to put in that effort, but want to get the best ROI for it through systems and support in a welcoming environment, it’s the find-out-more meeting for the March challenges and membership tonight. Check it out at on the Briefing Meeting page.
RISE Macclesfield – myrise.co.uk
Serious transformations. Fun times!
Enter your details at myrise.co.uk for more information about what we do.
Or check out our monthly find-out-more meeting if you want to learn more about our free ’20lbs weight loss in 8 weeks’ and ‘Beach Body’ challenges –> myrise.co.uk/briefing-meeting
